Dutch manufacturer appoints FACE as Pro-Ribbon Partner for the Netherlands.   Feb 27, 2014


At the event of CUE 2014, The Netherlands main sound and light show, Alcons Audio  and FACE jointly announced their sales cooperation for the Dutch territory.

The appointment of FACE as Pro-Ribbon Partner for the Netherlands means the sales and support for the rental and installation market will be handled by the Dutch branch of FACE.

Tom Back, managing director of Alcons Audio: “Over the last few years the international expansion of Alcons Audio with factory-owned subsidiaries in the US, India and Germany and Partners in over 30 countries, have shown that as a manufacturer, we have our hands full on supply and support on an international level.  Up until now, we supported the Dutch market directly from our headquarters in Zwaag, but with our structure, couldn’t fully “work” the market as the potential required. This made us reconsider our sales approach in our home market and triggered my thoughts to look for a Pro-Ribbon Partner in the Netherlands .

Having met Karel de Piere of FACE already years ago, and being aware of his ambitions with FACE, I contacted him about this proposition. Needless to say, we will give full-factory back-up and make our factory location in The Netherlands to our customers advantage.”

“The timing from Tom was almost perfect”, says Karel de Piere, CEO of FACE. “We already established a major position in the Dutch MI retail market and were looking to expand our Professional offering. With the addition of Alcons Audio we made a big move forward for our professional and system integration customers.”

To support this, FACE extended their team with Reinier Bruijns & Frank De Vos who will represent the Professional & Integration division in The Netherlands.  Reinier and Frank, both well-respected in the Dutch market will work closely with their 25 colleague’s spread over the Belgium & German FACE offices, to have their customers experience a quality support level for their audiovisual projects and investments.

Karel continues: “Alcons Audio is a perfect match to our mission to select brands who are innovative, and in our vision to work together with people who believe in partnership. The pro-ribbon transducer technology is new to many, but has already convinced a fast growing number of sound engineers and designers worldwide.  The new RR12 point-source array and LR24 larger-format line-array systems, powered and controlled by the Sentinel amplified loudspeaker controllerswill surprise many! As from today it is our challenge to support the existing Dutch users and show new customers the advantages of the Alcons sound system solutions.”

The FACE Dutch brand portfolio consists of AVID Live, Alcons, Triad-Orbit, VIETA, Eurocom , Motu, Ayrton, Luminex, Coemar.

For further information, visit www.face.be


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