Waveworks Elevating The Californian Dance Experience

April, 2020

Brad Katz, founder of California audio company Waveworks, has spent his career searching for a true high-fidelity audio system for use at events ranging from block parties to dance events, which can be anything from all-night raves to multi-day festivals. He found what he was looking for in Alcons Audio pro-ribbon technology.

Based in Oakland, Brad founded Waveworks in 2016. “The dance music industry tends to stick with what it knows, and a lot of the competition is racing to be the loudest. I’ve spent my career searching for a true ‘3D’ sound that does not hurt after hours of dancing, where there is so little distortion that you can have a conversation and earplugs are optional,” he says.

“Without a doubt, Alcons has knocked it out of the park with the RR12. It is a truly standout loudspeaker, the fidelity makes it a pleasure to use each time.” Brad Katz, Waveworks

Brad Katz (Waveworks)

He first heard Alcons Audio pro-ribbon systems at a demonstration of the VR8 compact versatile monitor, before he founded Waveworks. “The demo was great, and it really stuck in my mind,” he says. “When I started the company I went to a lot of demos, to really prove to myself that Alcons pro-ribbon technology is amongst the best of the best out there. Every time I heard it, I was impressed.”

Brad invested in a system based on the Alcons RR12 point-source array module and Sentinel10 amplified loudspeaker controllers, which he deploys with his own custom single 15-inch and horn loaded subwoofers. This ensures that, as a small production company breaking into a market with many established players, he brings something genuinely new and exciting.

“The RR12’s sound has incredible clarity and is so seamless – you can direct it very precisely and I’ve never heard another product that you literally can’t find the seam between two boxes unless you use your eyes,” he says. “But it’s not just our trained ears that hear it. It’s a whole new paradigm. I love watching the faces of people on the dancefloor experiencing such little distortion, asking what’s going on?”

It’s not just the exceptional sound quality and precise directivity of the pro-ribbon RR12 that Brad is so impressed with; logistically it ticks all the boxes. “They fly or ground-stack very easily; they literally just snap together and, with the asymmetric morphing lens on the ribbon, they sound right with little or no down tilt when they are ground-stacked,” he says.

“They are very loud for the size and weight; one person can rig or stack no problem and nothing else comes close to the detail at that level. I can scale up or down for all kinds of shows, use them as DJ monitors, front fill, mains, rear fill, etc. They are incredibly versatile.”

Alongside events, Waveworks also installs audio systems in upscale restaurants, nightclubs, places of worship and entertainment venues. You sense that Brad is really looking forward to the chance to install an RR12-based system, to give patrons the full pro-ribbon experience.

“Without a doubt, Alcons has knocked it out of the park with the RR12. It is a truly standout loudspeaker,” he says. “The fidelity makes it a pleasure to use each time. You feel all the music but can still have a comfortable conversation. Not only that, but I really like Alcons and its people. From the top down it is a very easy company to deal with.”

“They are very loud for the size and weight; one person can rig or stack no problem and nothing else comes close to the detail at that level, they are incredibly versatile.” Brad Katz, Waveworks

He concludes, “We worked at a small festival recently and the best comments came from the lighting crew. They were right in the firing line, in the middle at front of house, and they were stoked at not being blasted and having to wear earplugs for the whole show. That made my year!”

For more information, please visit waveworksav.com

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